Case Study
The Modern Milkman
INDUSTRY
Food Delivery
PLATFORM
Retool
PRODUCT TYPE
Back Office Business
TIMELINE
8 Weeks
80%
user adoption rate
30%
increase in subscription sign-ups
"This guy is a Retool Pro, with a vast knowledge of how to utilise the Retool surface. I look forward to wokring with him again, in fact, I made my second order just a day later!"
About
The Modern Milkman is committed to providing sustainable, eco-friendly delivery services. The company offers fresh milk and groceries delivered directly to customer doors in reusable glass bottles and packaging. By reviving the traditional milk round, The Modern Milkman aims to reduce plastic waste and promote a circular economy.
- 80+ towns across the United Kingdom
- Nearly 100k+ active members
- The Modern Milkman works with real farmers and a network of independent suppliers who provide fresh groceries with no single-use plastics.
Challenge
With rapid growth, The Modern Milkman faced the challenge of managing complex logistics, customer interactions, and data operations efficiently. The lack of an integrated system resulted in operational inefficiencies, delayed decision-making, and a fragmented customer experience. These issues threatened to undermine their commitment to sustainability and customer satisfaction.
To tackle this, they needed a robust solution that could streamline their back office operations. The challenge was to develop a system that could handle large volumes of data, optimize delivery routes, and integrate seamlessly with existing processes. Without such a system, maintaining high service standards and supporting continued growth would have been increasingly difficult.
Solution
To address these challenges, multiple dashboards were developed, integrating multiple platforms and services to provide a comprehensive view of operations. Key integrations included.
- Marketing and Communication: MailChimp, Mandrill
- Storage and Payments: S3, GoCardless, Stripe
- Logistics and Mapping: Grasshopper, Google Maps, Maphub
- Customer Interaction: Slack, Trengo, Twilio
- Data Management: Google Sheets, REST API, Meta API
Results
The implementation of these dashboards and workflows yielded significant results for The Modern Milkman:
- Operational Efficiency: Enhanced monitoring and management of logistics reduced delivery times and optimized routes.
- Improved Communication: Integration with Slack, Trengo, and Twilio enhanced team coordination, improving response times and customer service.
- Data-Driven Decisions: Real-time analytics enabled informed decision-making, boosting productivity.
- Customer Engagement: Targeted marketing campaigns via MailChimp and Facebook Ads increased customer retention and acquisition.